Owner of Hello Anna, Anna Crowe, believes link building will never be dead. A life without link building means there will be bad reviews, minimal (or worse) no brand mentions and branding power.
If you think about it, link building is part of website marketing. It builds your brand, product, or service to online audiences. It is the technical aspect of fostering relationship within your niche.
When you establish a relationship with a user or a client, you have an opportunity to build a link.
Thus, today’s online marketing strategy by digital agency Philippines revolves around real relationships and reputation management.
The year 2018 and beyond will have different link building trends, but some tactics will be at the heart of SEO. Below are some of the immortal link building strategies your website needs because of PageRank, Penguin, and other non-animal related Google algorithms.
- Content Marketing
Providing value is the best way to gain popularity on the web. You must create high-quality, useful, and relatable content to attract audiences and webmasters to your site. Readers will naturally link to your material if they find it valuable.
There are several ways to generate content. One is to create a new blog post or reuse and recycle your evergreen content. You can rewrite them or transform it into a graphic, GIF, slideshow, or video. Designing an image, an infographic, or taking photos to include in the blog post separates your work and make it distinct from the thousands of pages on the Internet.
Other than upgrading your posts, you must also decide which content marketing tactic to undertake. A checklist, e-mail marketing, e-book/guides/how-to, listicle, video, and podcasting are some content marketing materials you can explore to increase your value.
- Guest Posting
Guest posting is safe SEO tactic and has the potential to lead new visitors to your site. You can get in touch with webmasters in various niches and establish meaningful partnerships with them. Guest posting can be part of your content marketing strategy as it involves high-quality articles with anchor text sent to websites with high domain authority (DA).
Guest posting has a process. You must first look for ‘prospects’ or sites to send and publish your work. There are tools to make the search fast and easy. Not all the websites you find are qualified, so you must trim your list. Only contact websites which are relevant to your work and passed your qualifications.
Once they accept your work, it’s best to remain good terms and open your ideas to continue the partnership. It helps you foster a great link building relationship.
- Local SEO
Several search engine optimizers overlook the benefits of local SEO. Citations on directories make a difference to small businesses as well as brick-and-mortar stores. The local mentions of the business’ name, address, and phone number (NAP) on the Internet makes them visible to anyone online.
Utilize the power of local directories like Yelp, Merchant Circle, and Citysearch. Look for online versions of yellow pages you can add business and website information. Local newspaper, magazines, and government agencies connected to commerce are other sites you can list your data.
Other than these pages, use Google My Business (GMB) and Bing Places for Business. These features are strict with their verification process. GMB ensure the legitimacy of your business by sending a postcard with the verification PIN. Under Google’s terms of service, only the owner qualifies to claim a GMB page.
- Resource Pages
Resource pages won’t die as everyone is on the Internet to look for information. Resource pages are part of a website containing ‘helpful’ links and resources for a particular topic. For instance, a blog about content marketing may have a resource page on how to create stunning visuals or grammar tips.
Targeting resource pages work because they don’t exist to sell. There aren’t any call-to-action buttons on the page, so people are likely to stay and trust the website and the links on it. Take note that some resource pages may contain affiliate links.
You can find resource pages through manual search. Pair your keyword with “resources” or ” links.” Add “helpful” or “useful” before the word ‘links.’ You can also be specific and filter based on title and URL. You can also search for .edu pages as these have higher DA than usual sites.
Once you have a list of sites, narrow them down just like you would with your guest posting sites. You can begin your pitch by suggesting a page or a link with a particular content instead of your homepage. Ask nicely and don’t be hasty. Send a polite request before going for the kill.
- Link Reclamation
Don’t forget about the changes you make on your site. If you moved your page or changed URL, there’s a chance you lose valuable links. Link reclamation helps you find and restore those links (and opportunities). It’s also a tactic to monitor competitor’s backlinks.
Once you have all your links in place, check other sites for 404 error pages or expired domains. It’s an opportunity for you to pitch a link. List the links you’d like to reclaim and hustle before someone else does.
You can also apply link reclamation on sites or content mentioning your brand name or website, but don’t link to you. Don’t ignore that detail. Send a polite e-mail to the website to remind them to use links appropriately.
Link building exists for a reason. It’s like the skeleton of search engine marketing and optimization. Without it, websites and brand would fall into an abyss. Search engines are changing, but these five are undying link building tactics that will save your brand and website from algorithm updates.