In today’s rapidly changing world, SEO techniques become obsolete very easily. Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that could guarantee a top spot.
Nowadays, SEO techniques can change on a dime! But that is the beauty of it. Modern SEO is so dynamic that almost anything could work, but at the same time, not everything will.
Is it worth the Risk?
Yes, of course it is! Certainly, you can play it safe and follow the tried and tested methods. But in such a field where standing out helps you to get to the top of charts, doing what others are already doing, won’t get you anywhere.
Doing out of the box, can help you in the long run.
Today online businesses need to think of smarter ways to boost their website’s ranking. Here are a few ways to help you achieve that:
ELIMINATE DUPLICATE CONTENT:
The key to building a blog to rank higher is to have a niche in your domain and build your blog posts around this topic. Pick a specific domain instead over a broad topic one. Become an expert in that domain. As long as the blog post has original and high quality content, Google will not penalize you. Just be sure to avoid duplicate and repetitive content.
- HACK #2
IMPROVISE ON THIN CONTENT:
Google is always finding or looking for content that is of some original value to users. Google has specified a few kinds of thin content. They are:
- Scraped Content:
This content is just republished or modified a little, and lacks originality. It is important to add your own view point.
- Automatically generated content:
This involves content generated using translators and other machines that give you auto-generated content that Google hates.
- Boilerplate content:
This happens mostly on sites that are all offering the same products for sale. Remember, even a product description benefits from adding your brand voice and insight to the mix.
- HACK #3
USE THE SKYSCRAPER TECHNIQUE:
This is by far the simplest and most effective hack. This hack includes,
- Finding content related to your business that ranks on page 1 of Google.
- Evaluating how to improve the content (up-to-date, better design etc.)
- Create a better version of the same article, using the same topics and keywords.
- DO NOT COPY the content word for word.
- Collect some Backlinks.
- Reach the authors personally and tell them that you have a better article for them to link to!
- HACK #4
IMPROVE YOUR CTR (Click-Through Rate):
The goal is to send Strong signals to Google about a specific page so that it ranks higher. If you could get 100 people to search for your given keyword, and then go page by page on Google until they see your listing and click on it, that could really improve your chances at ranking higher.
- HACK #5
MOBILE PAGE LOAD SPEED IS OFFICIAL RANKING FACTOR:
Google uses site speed as a ranking factor. Since then Google has launched the Accelerated Mobile Pages Project to boost speed on mobile sites. The exact definition of “site speed” is open to speculation. According to a survey, nearly half the web users expect a site to load in 2 seconds or less.
You should work on your site’s speed not only to improve your Google rankings, but also to increase conversions.
- HACK #6
ENGAGE YOUR AUDIENCE TO RANK HIGHER:
Engagement is the ability to hold a user’s attention. Our main aim is to maximize the amount of time; the user spends on a page. Google is of the view, that if a user spends more time on a page, it’s mainly because he/ she found the page to be useful.
How can you improve your site’s engagement?
- Make reading easier.
- Use images through your content.
- Use pyramids, flowcharts.
- Improve your bounce-rate.
- HACK #7
It is absolutely essential to have a solid website, without worrying about any technical issues that may arise.
- SWITCH TO HTTPS:
Https is the most commonly used, safest version of the old http web protocol.It’s the best practice that will help your website boost its SEO presence, stay secure, and make it harder for malicious parties to break in and take advantage of your website.
- AMP FOR MOBILE:
Accelerated Mobile Pages is envisioned as a way to quickly render content on mobile devices like smartphones and tablets.
SEO is rapidly changing from one year to the other and even from one month to the next. And it is essential to give your business website an edge over your competitors. Just remember that there are no shortcuts to SEO, but these hacks can help you unlock the true potential of SEO and get you on the path to success.
Way to go!