How to Build a Real Estate Email Marketing List?

Lead generation using the internet with email marketing is the cornerstone of marketing campaigns today. It has higher conversion rates per website visit than regular social media and search engines. Email marketing can help entice people to do what you want; nurture them along to a decision and keep them interested and coming back for more. A solid email list that is organized properly, can give you the opportunity to target an audience and prospect for leads to people who are regular check ins to their own email. The following is a list of ideas that can get those emails to attract website visitors and then convert them to supporters.

First, you have to give a name to your email list. You need to define what you want from a list. What kind of prospect for what kind of home of property should be a question that you answer. Are you approaching first time home buyers or those that want to downsize? Are you selling to people in the city or in the countryside. Answering these questions will determine how you’ll generate subscribers and how you’ll use the list once they’ve signed up

Next, you will need to gauge how many subscribers you will be able to handle. Of course, you think that you can work with millions, but reality will tell you that there are only so many hours in a day. If you have an email list that is 1000 names long and 100 of those people responded for more information, can you handle 100 different clients? Not all of those people will need your services at once, but you need to consider the length of a year and answer honestly if you would be able to adequately take care of 100 people in 12 months.

Read –5 Tips for Writing Riveting Marketing Emails People Will Actually Read

But, before you worry about the 100 people, you need to assess your current situation, decide how many subscribers you’ll try for, and determine the amount of traffic you’ll need to generate to reach your goals. That can be done by deciding who you want on your email list. Categorize the type of people you wish to contact and develop into clients and design a list of just those people. Perhaps your niche is first time home buyers. You will have to meet their needs in the email and provide them with valuable information by creating content and subscriptions that will entice them to sign up.

Also, you will have to create pages on your website for email list conversion. Email sign ups should be a priority.and your website should be designed to attract the visitors to sign up! You will need to draw the visitor in and then walk them through the process of signing up. High visibility of the sign up box will present the opportunity. Mark an area on your site that is set to only have the copy, the forms and the boxes to read and fill out and hit the send button. The single purpose page should be easy to follow and understand.

A type of sign up form or box should include a header which explains what the box is for. Then, the pitch comes next which explains the value of signing up. A Call to action gives the directions for filling the form out. And that is followed by the benefits that they will receive because they signed up. The box should have visuals that catch the eye but the entire form should be as simple as possible. Don’t ask for too much detail in their information, just enough to be able to send them the news about your company and you.

Read – How to Write Sales Emails (Without Putting People Off)?

Often, this fill out form or feature box comes as a pop up. It sits on top of a page on your website. It can show up automatically when a visitor comes to the page or lingers on your site after a certain amount of time. Others will open when a visitor is going to exit the site by having content in the box that says “Wait, before you go…”. There is also an opportunity to get someone to sign up at the end of your content. If they have read all the way through your site, then you need to keep them going. Offer a sign up option pop up box with a “get more in your inbox” and just one line describing the value of giving their address to you.

You could also offer a sign up landing page on your website. A page, designed and dedicated to just signing up, is where you can list all of the benefits they will receive and all of the resources that they can access. You can offer links to other parts of your website and give them a preview of the different types of information that they will receive. Design the page with a headline, a distinctive list of benefits and also features that they will receive. Perhaps add some reference comments from current clients.

You can also get more names on your email by sharing the sign up landing page address. You should share it on all of your social media pages. Have others share your landing page address. Give it to fellow bloggers, family, friends and coworkers. Any time you have to sign something, add the address just below your signature. Put it all over your newsletter. Put it on your listings and your biographies. Add it to any guest posts that you might write for other websites or professional publications.

Now that you have built an email list, you have to get to work. All of these people signed up because you made them an offer they couldn’t refuse. You now have the responsibility of offering emails that have value. Start by sending a welcome email and a schedule on how you are going to continue to email them. Write content that will give the readers a benefit and the opportunity to share. Fill out the subject line with an exciting phrase that begs to be opened. These should be direct and to the point and then referenced in the body of the email. The main body of the email should hold emotion and be written in a story like manner. Stories are always easier to remember. Offer free resources for download so that your readers will feel they have a benefit right away by being a part of your email list. The entire email should be based upon getting the reader to respond to you. You need to tempt them to call, write, view or read.

The call to action must be strong. Addressing the reader in a personal manner by using their name, helps draw them into your business. You will also have to take note of the time to send emails. Figuring out what is the best time of day and the day of the week will play heavily on your response rate. Mornings and weekends are the times that have been determined to work well with emails relating to property.Between 3:00 and 5:00 on weekends have provided high rates. Double check the words you use so that it does not trigger your email to be considered spam. Check in personally with your subscribers periodically to ask if they are getting what they need from your email.

In today’s digital age, email is one of the easiest, cheapest, and most convenient ways to market to a broad audience. If you’re wanting to reach individuals but perhaps are unsure of whether you’d like to do direct mail to people’s mailboxes, we at Everest Direct Mail & Marketing, can help you create a virtual mail campaign directly to people’s inboxes instead. With our highly skilled copywriters, we can create interesting and attention-grabbing emails to send out to prospects. We can create a full email marketing campaign, with follow up emails and automatic response emails that lead the clients directly to you.These emails can be highly personalized with merge fields specific to the person being emailed, just like a direct mail campaign. You can hyper-target the recipients through a detailed list and set up an exact schedule these emails are to go out.

 

Ajay Dalal