In today’s modern age where everything revolves around pop culture and social media, becoming an online sensation has been the desire of most people. Whether if you wish to be the next Pewdiepie or the most talked about brand in social media, there exists internet “guidelines” that you can follow to become the next online superstar.
- Establish Your Image
The very first thing you should think about is how you want people to perceive you. We’ll be looking at this from multiple perspectives. Let’s say you want to be the talk of everyone on Facebook; what about yourself do you want people to talk about? Is it for something you’ve done or are doing, something you’ve achieved, your financial status, your personality, or your philosophy? Think about who or what you want to be and then take it from there.
Now, if we’re talking business then the same thing applies; how do you want people to perceive your brand? Do you want people to feel happy when they hear or see your brand and products? Or perhaps excited or emotional? Plan out what you want to be and why you want to be that. Once you’ve figured it out, you can then utilize basic content marketing practices to see if the content you have caters to a specific type of audience or a generalized group of people. Just note that if you don’t have the personal skills to do this, there are many Digital Marketing Agency or in other places you can go to for help.
- Get The Word Out!
Once you know who or what you want to be, it’s time to get your message across. Posting videos, pictures, or perhaps making a short skit filled with emotion or comedy is easy enough, but getting people engaged with what you have is an entirely different thing. The advantage of using social media to further yourself is that it offers a way for you to get easy access to millions of people. However, there’s the disadvantage of having hundreds, if not thousands of other individuals and organizations all trying to accomplish the same thing you want. Even if you have a unique concept to show, there’s no point if it’s going to get buried under thousands of other posts. Well, here’s where SEO comes into play.
Most people underestimate SEO, but it can potentially tip the scales to your side if used correctly. Your primary goal in using SEO is to get yourself on the first page of the search results of Google and any other search engines. Achieving this is equivalent to getting a million views on YouTube; free exposure and online traffic directed to your website. SEO is particularly useful for getting your brand and products be the first to be noticed by people searching online.
- Go Viral!
Every online content has the potential to become viral, but what gives others more of a chance to become so has to do with how it appeals to people. The thing to remember about the Internet is that people are more likely to enjoy content that is liked by a vast majority of other people. So, to increase your chances of going viral, you can adjust your content to become one that isn’t targeted for a specific demographic and can appeal to various groups of people.
- Understand Your Audience
Online influencers content creators like Pewdiepie and Markiplier has such a significant impact on people because they know what their viewers want. They regularly ask their audience and consider their opinions for their next YouTube video. Letting your audience get a say in your content will make your job a lot easier.