Five Benefits Of Digital Asset Management You Didn’t Know About
With the arrival of technology, businesses have taken the digital route to advance their growth,ultimately leading to increased digital content production.Based on digital content, websites attract traffic, thus, raising brand awareness.
Advertising Images, videos, blog posts, and email campaigns refer to digital content,or the correct term is digital assets. These assets have intrinsic value because they are the key to generating a business’s income; how? We’ll explain.
Corporations create brand awareness among the population through two mediums which are social media and digital assets.
Almost everyone uses social media, which means for online presence, brands develop advertising copy and downloadable content to pique the target audience’s interest.
The digital strategy, in turn, delivers outcomes that later ensure success. The primary objective of every brand is to gain as many customers as possible, which is why digital asset management plays a crucial part in an organization.
Digital asset management offers a secure space to organize your assets and allows you to set the rules of when and how to utilize the content.
It is challenging for businesses to oversee the management given the workload;however, different organizations have taken explicitly over the role.
Aside from helping brands smoothly run their operation, organizations like Widen digital asset management ensure that the assets remain uncompromised, giving executives peace of mind.
Though we have shed some light on the significance of digital asset management, let’s discuss in detail the benefit it offers, especially to those new in the market.
1. Streamlines HR operations
The explosion of data over the years has left corporations dealing with a high volume of content from previous and current projects.That is because attracting the target audience requires creating content that speaks their language.
However, in some cases, brands fail to use the resources due to the lack of security. One way to avoid such instances is to streamline HR operations.
Digital asset management does that by regulating the task of monitoring the employee’s compliance with the permission to access the servers and files.
A DAM system lessens the HR department’s burden of manually assessing the permission level to be granted to a particular employee.
The permission granted to numerous employees depends on their role and function in the company. Though sometimes exceptional cases require personalized requests, the DAM system essentially facilitates the HR department in identifying the access levels of the roles for all the staff.
2. Saves time
Corporations waste precious time searching for videos or other digital files, given they have no clue where the data is stored on the system. The lost time eventually leads to the loss of money, as project deadlines are unmet, and the failure to keep up with the schedule.
In these circumstances, the DAM system plays a significant role by helping executives locate assets and save valuable time through tags or keywords. Along with saving time, the system enables employees to work on creating solid content efficiently.
In the past, organizations lacked structure and had an incomplete overview of the resources.However, the arrival of the DAM system allowed them to enhance other aspects of a business that drive success than organize assets.
So how much exactly can you save time with a DAM system? According to the survey conducted by ResourceSpace, 81.5% of people stated that they were able to save around 5 hours per week.
With the digital asset management system, you can compile a large chunk of downloaded files into a collection and share it with colleagues by generating a URL than separately attaching each file to a time-consuming email.
3. Increases ROI
Though many might be skeptical about how digital asset management helps organizations reap benefits in the form of increased return on investment, rest assured it is indeed possible. How? Well, we have got you covered.
The chunk of assets corporations produce for various projects leads to challenges in finding an asset later at a specific time.
The incapability of finding particular resources ultimately results in the production of similar assets, causing unnecessary expenditure.
With a digital asset management system, corporations minimize asset reproduction costs. The system analyzes the value of digital assets and their importance for a particular campaign, which helps determine their significance in the future.
Aside from information, every data has a usage term, intellectual property rights, and legal regulations, which means every corporation must keep in mind.
Keeping up with the legalities surrounding the data is time-consuming and challenging. That said, a DAM solution ensures that corporations comply through rights management which helps detects mistakes and prevents legal problems.
4. Enhances security
We briefly discussed earlier how the sole purpose of digital asset management is to secure assets. Here we will discuss in detail what goes into enhancing the security and the features of DAM that prevent the loss of valuable resources.
Along with securing the data, digital asset management also ensures that the metadata is out of harm’s way. Metadata refers to the information relevant to the creator’s name and the regional specifics.
Although several corporations have already incorporated cloud storage services and shared networks in their work system, these solutions have less to offer in terms of security.
A case in point is the lack of security in sharing one folder among several employees working from different regions.
Digital asset management comes to the rescue by storing a single file in one location and allowing access to every employee regardless of location.
Features of digital asset management such as single-gateway hosting, SAML, and encryption protect assets during data transfers and secure them from unauthorized access.
5. Brand Consistency
Though many executives understand the importance of brand consistency, they believe all that is required to maintain is sheer determination. So, what exactly ensures brand consistency? The availability of digital assets.
Corporations often face the challenge of locating assets spread all over the place, which wastes time and budget on re-creating the assets. A DAM system ensures that companies avoid such a fate by efficiently collecting, organizing, and distributing assets.
As marketing content personalization is on the rise, it is no surprise that only a downloadable file is not enough depending on the requirements for a specific format or file type.
The benefit of DAM in such instances is that it automatically transforms resources into a format pre-set by you according to the demand.
Every digital asset within reach allows business owners to control its maintenance and distribution, which is essential for securing brand consistency.
Digital asset management also ensures that marketers have access to templates, guidelines, and assets, enabling them to promote brands without compromising their identity.
The technological advancements and customer needs have led corporations to churn out a large chunk of digital content.
The outcome is a challenging task of managing the data alongside managing the workflow. Ultimately, it has led organizations to seek digital asset management.
As the name suggests, digital asset management ensures that companies don’t suffer the consequences that impact their performance and image by securing every digital asset. A DAM system safeguarding the resources prevents hindrance in the business’s growth.
Brand consistency, time management, and streamlining operations are examples of why digital asset management is essential for every business today.