What is Sales Lead Management vs. Lead Generation? Find out more here!

To own a business and run it properly, you need to know the differences in marketing and sales techniques to best boost your business’s productivity, effectiveness, and influence. If you find that you are not able to reach out to others who aren’t already in your target market, something is going wrong with your marketing and advertising methods. If you find customers are not buying your products, the marketing and sales in your company are failing. If your customers are not happy with the products or the services, then your customer satisfaction and client relations are low. Figure out the best way to fix your business’ issues by learning the difference between two key items in the sales funnel – sales lead management and lead generation! Find out the main differences here.

Sales lead management vs. lead generation – find out the key differences here!

What is sales lead management? This is the question that every business has when they are trying to figure out how it differs from lead generation. Sales lead management is simply the process and the step-by-step method of finding the sales leads so a business can increase its profit margin. By being able to turn the potential for someone who may make a sale into a full-on opportunity is through the abilities and the prowess of the team who is in charge of sales lead management. Without a beneficial sales lead management team and system that is not effective at converting leads, your sales will go to waste. Visit site Sales Rabbit to see more about sales lead management.

  • Lead capture – the first step of sales lead management is lead capture – this is the first step that collects the potential lead and gets their information so you can contact them for management deals and sales potential. During this step, businesses might use contact forms, host free services, and offer incentives.
  • Lead tracking -The second step of sales lead management is tracking your leads. During this stage, the business will be able to figure out how the lead interacts with your company, your employees, and your website as a whole. By figuring out how each individual interacts with your business, the business can determine customer behaviors and see what they are interacting with.
  • Lead scoring – this stage of sales lead management is lead scoring. This third stage lets a business properly distribute its resources so it can increase the performance of its sales team.
  • Lead distribution -the next phase of sales lead management is lead distribution. Lead distribution refers to getting qualified leads for their business, such as sales qualified leads and informing qualified leads.
  • Lead nurturing – this important step in the sales lead management process is when the business staff can learn how to build relationships with customers by forming a bond between the business’ offerings and the lead themselves. By figuring out how each customer interacts with your business and what they want from you, the sales team can then figure out how to tailor a product towards the ideal target market.


As you can see, many steps go to the sales lead management! Differing from lead generation, which is just a one-step process, sales lead management includes capturing, tracking, and scoring leads.