A digital marketing agency needs to be able to offer its clientele a wide range of digital marketing services.
This is where things can get tricky.
Many digital marketing agencies have the niche service that they specialize in, and that’s great but when new services need to be added on it can be difficult to execute them properly.
One digital marketing service that needs to be done right is PPC.
PPC or pay-per-click is a very popular marketing service that clients want and need.
PPC campaigns need to be rolled out correctly, with precision and that is targeted to the right audience.
They also need to be consistently monitored because tactics and targets may need to be changed at a moment’s notice to keep campaigns in top profit form.
Now, if you’re thinking maybe you are unable to offer your clients this time of dedication, don’t sweat it.
There really is no need to get your in-house team trained or hire a PPC specialist or a freelancer.
You need to find a White Label PPC Agency and hire them to do the job right for your clients!
In this article, we will go through the ins and outs of the what, why’s, and how’s of White Label PPC and how you can give your more results-driven service than ever before.
1. What Is White Label PPC & How Does It Work?
White Label PPC works the exact same way any White Label service would. Your digital marketing agency finds a suitable White Label PPC Agency to take on or take over any PPC project/campaigns for your client. All the PPC work is completed by the White Label PPC team. Your client essentially is unaware that a third party was involved so they will not know any of the PPC work was outsourced. Your digital marketing agency works with your client directly and gets full credit and acknowledgment for the completed PPC project (all PPC work is under your agency name, logo, etc). Basically, the White Label PPC Agency team works as a silent division or extension of your digital marketing team.
Another extra benefit is that White Label PPC Company can support other areas of your overall digital marketing agency, especially, conversion rate optimization (CRO) and search engine optimization (SEO), and content marketing. Which may already be services you and your team already excel at. You can cross-sell the above services with PPC to your clients offering them more results, which means more ROI and more sales filling up the sales funnel for your agency.
2. What PPC Services Can A White Label PPC Agency Offer.
When you hire a White Label PPC Agency will expect the best if the best in PPC services offering they have you covered from Google ads and Facebook ads all the to Bing ads and all the social media ads platforms needed to target and reach your client’s buyers.
- Google ads
- Facebook ads
- Instagram ads
- Google Shopping
- LinkedIn ads
- Bing ads
- Twitter Ads
- Youtube Ads
- Remarketing and Retargeting on search engines (Google, Bing, Yahoo, etc.) and social platforms.
The management behind a White Label PPC Agency is beyond focused and on point when it comes to PPC campaign management. The White Label PPC team will manually manage your client’s PPC campaigns regularly depending on the momentum of the spend. This will ensure your client’s PPC campaigns are always in peak performance and making money.
- Bid Management
- Landing Page Performance Review
- Ad Placement and Targeting Adjustments
- Cost and Performance Analysis
- Geo-targeting Improvements
- Check-In Calls
- Keyword Management
- Monthly Campaign Performance Report
- Ad Copy Optimization
- Ad Copy Creation
- Ad Copy Testing
- Conversion Rate Optimization
- Campaign Setup
- Campaign Management
- Optimized Ads
- PPC Audits
- Setting up Google Tag Manager.
- Conversion tracking setup.
- Analytics and Feedback
- Swift tactic changes when needed.
3. You Get PPC Experts.
White Label PPC Agencies are made of the creme de la creme when it comes to top PPC talent. With years of combined experience, you have a team dedicated to staying on top of the latest PPC trends and who are able to switch up tactics at a moment’s notice in order for PPC campaigns to be top form and make money. Your digital marketing agency will have a dedicated point of contact, who will provide you and your team with updates and will respond to any questions you and your team may have. Your White Label PPC account manager will continually post updates for you and your clients.
4. You Can Provide Your Clients With Positive Results.
Once more you have experts running the show. Your clients will be impressed with the money-making results they will receive. White Label PPC Agencies know how to increase conversions while lowering down the costs of PPC campaigns over time. This is due to proper buyer targeting so the ads are seen by the right people at all times. You can confidently offer your client results-based PPC solutions.
5. Cost-Effective Scaling Solutions.
Hiring a White Label PPC Agency eliminates a lot of overhead costs that can add up quickly.
The cost associated with hiring, onboarding, and training can be monumental. If you think adding a specialist to your in-house staff might save you a buck or two, you’re wrong. Specialists come with a hefty price tag along with their base pay bonuses are usually required to give throughout successful campaigns as well as insurance/benefits if they are a part of your internal staff. Freelancers can be a pain too because of timing issues, they tend to take on as much work as they can to keep their pockets full and that can cause delays or lack of care when it comes to your own clients’ PPC campaigns. This can lead to your client seeking out services with your competitors because you may be unable to fulfill their needs…bottom line is you lose too. You can avoid all these headaches and simply scale and save by hiring a White Label PPC Agency. Most enterprise-level digital marketing agencies outsource to white label agencies for this very reason, there is no reason you should not do the same. You get positive ROI and that is just smart business.
6. You Can Grow Your Digital Marketing Agency.
When you can scale your agency and save on much-needed resources you can grow your business. White Label PPC gives you the opportunity to cut back in certain areas of your business (staffing and costs around staffing), this will allow you to use the saved resources functionally and you will be able to invest into other areas of your business such as growing your sales team and focusing on gaining new prospects and nurturing those potential clients all to keep your sales funnel full.
I think at this point you really just need to do some calling and emailing. Go find yourself a White Label PPC Agency and make the hire. You can help all your client’s business dreams become a reality and grow your digital marketing agency in ways you never thought possible. You can become a full-service digital marketing agency that can cater to each of your client’s individual needs and stay ahead of the competition.