13 things that your Business Website Should have
A business website should have sufficient detail about the company along with its history. Whenever you have to create a new website, it varies depending on a company’s business. The website creator must update it from time to time for the visitor’s convenience.
Blue whale media will surely be a cherry on your cake in this regard. Creating a website gives a positive image to your business. It indicates that your business is big enough and very well established. Many studies showed that a visitor provides you just 0.05 seconds for convincing them to stay or leave.
Here are the most significant haves and have nots about developing a business website:
- An attractive homepage:
The homepage tells every visitor about what your business is about or who you are. The homepage must have innovative and eye-catching content that can capture the users’ eyes within no time. A business website’s homepage must have brief and sufficient information about your business’s products and services. This page will enable every potential client to look further into your business website. The homepage should be very well and beautifully crafted, in a way that gives a professional appearance.
2. About the page:
This page contains the summary about your entity and whom the company employs. This page must also include the pictures of each staff and their biographies, the unique and significant rewards you achieved, or how you stand out from other business people who provide the same services.
This page is usually the most clicked-on page on any company’s website.
3. The page offering services:
This page consists of a summary of the products and services offered by the business. Also, it must contain hyperlinks for making the visitor aware of some special services and products in which the company has expertise.
This page commences with the summary before outlining them. The service page should also describe how your business has a competitive advantage compared to other companies in the same field.
4. The page offering potential products:
The product page outlines the business’s products and services and a description of every service and product. It should be sufficient to enable a visitor or client to get to the pages containing further details of the products.
This product page is an opportunity to explain info about the products and services along with a short and precise summary of such products and services. If a single business offers numerous products and services, the makes must divide such products into segments. Each segment must have a link to the subcategories for the ease of customers as well.
5. A page consisting of FAQ:
An FAQ page contains the most commonly asked questions about the products and services offered and other related questions. These questions, along with their answers, must be sufficient to rip the client’s doubts. This facility will make the customer secure for undertaking products and services from the business entity.
The FAQ page tells the clients whatever details they must require at the moment. Hence, this will save the businessmen from answering the same doubts on a repetitive basis. All you need to take care of is to answer all the queries accurately and reasonably only. This page will enable a potential customer to buy the products and services you are displaying.
6. A page displaying genuine reviews:
The testimonial page has a summary of praise received regarding the provision of products and services. This page must include contact information and pictures to support the reviews, along with a catchy headline.
7. A contact info page:
The contact page has details regarding all the business or entity’s social media handles, the firm’s address, email address, fax no., and the working hours.
Some reputed companies even prefer to use a form of contact to jot down their mail address and other credentials to protect the flooding of spam messages or calls.
The blog contains the strategy work in an inverse chronological order. It is the voice of your company. Therefore, it is a page that enables you to share your company’s story with potential interest holders.
9. Latest press update page:
This page is the page that generates a bridge between the customer and the media. This press page must have links for downloading the PDFs and pics. You can post any press kit or any other latest update on this page.
This page, thus, enables the client to be aware of the information before it is publically displayed anywhere else.
10. A page displaying privacy policies:
The privacy page is a must-have for every business website. It makes the customer aware and warns them about the copying of any data. Every visitor should abide by the rules and regulations mentioned on this page, on any condition.
11. Page showing the relevant terms and conditions:
The T & C page specifies the rules and regulations about the functioning of the business’s website. This page is also a must-have for the discipline and the security of the company.
12. A XML sitemap page:
The site map page has links for web pages and other significant pages or blogs. This page is available as the footer on every single website page.
13. An error page or page not reached page:
The error page is a 404 page that makes the visitors or clients aware that the page they are looking for is not available at the current moment. This page must have links that take you back to the website homepage. This page is customizable as per the need of the business hour. Also, the error page or 404 pages must have a search form as well.
Whenever the task of creating a new website arrives, it varies depending on business to business. Every business has unique features and other unique characteristics that make it unique from other companies.
The website of a business decides its future. The visitors of the website expect it to be very informative and attractive.