WiFi marketing involves the restaurant providing wireless internet access to its customers then using the channel to collect customer data for use in marketing. For instance, you can collect their contact information and use it to send promotional messages, and even discount coupons.
The working concept of WiFi marketing is very simple. When a customer connects to your WiFi network, their device will redirect them to a landing page you’ve designed with information about your restaurant.
Before they can freely access the internet, they’ll need to consent to receive marketing communications as they provide their contact information. It could be their email address, phone number, or even their Facebook.
After that, they’ll be able to access the internet as they wish, and you’ll have access to valuable customer information that you can use to take your marketing efforts to the next level.
Unfortunately, many restaurateurs often shy away from WiFi marketing because they don’t know how to get started and may feel limited in technical knowledge and capacity. What they don’t know is that setting up is super quick and simple. Visit site if you’re looking for a place serving WiFi marketing.
Below is a detailed breakdown of the steps involved in setting up WiFi marketing for your restaurant.
The most direct way of setting up WiFi marketing for your customers is to invest in equipment designed explicitly for WiFi marketing. This will segregate your private network from what you’re offering your clients.
Although the hotspot will cost you a bit more than a regular network, it is a much safer approach and will offer additional features such as Terms of Service (TOS) that your customers will have to accept before they can access the web.
You can also impose time and bandwidth limits on how much they use. Some people choose to charge a small fee to allow their clients internet access.
Another essential feature of WiFi marketing is that it will allow you to redirect all visitors to a landing page with important information such as promotions and daily offers.
While you can set up the whole thing on your own, it may not be the best idea. Although it is the easiest and cheapest way to provide free WiFi, you risk losing vital customer data through hacking and data breaches.
That said, if you decide to use the equipment you have now, familiarize yourself with the three security settings on the back of your router: WPA, WEP, and WPA2. Instead of placing everyone on the same network, you can provide guest access and may need an IT specialist to intervene.
People enjoy dining out because it gives them a chance to connect with busy family members over a meal, friends do so to catch up on each other’s lives, and business professionals use it as an opportunity to discuss deals.
As much as eating out has usually been a social activity, a lot of diners are giving their phones more attention. Fortunately or unfortunately, that’s the reality of the digital age. As a restaurateur, you can either frown upon it or use it to your advantage by setting up WiFi marketing at your restaurant.